7 reasons why now is the time to buy a Windows Phone

Why windows telephone merits a second look

For a long term, the most important choice to make when weighing up a brand new phone has been whether to plump for iOS or Android.

With BlackBerry chickening out back to the services and keyboard-toting handsets that made it a hit, and home windows telephone scraping by way of on a sliver of market proportion, few users have taken the time to look past what Apple and Google (and its hardware partners) have needed to provide.

Yet there may be exchange in the air. Microsoft has a new CEO at the pinnacle of the tree, fresh ideas approximately how the business enterprise’s distinct homes have to slot collectively – and wi-fi, a massive remodel of its phone OS hidden in a ‘zero.1’ replace.

7 reasons why now is the time to buy a Windows PhoneAt the same time as the global marketplace share of home windows’ cellphone remains tiny (up to a few.2 percentage in 2013 from 2.wiwireless percentage in 2012), it’s far making massive gainswireless in a few areas. It’s now the quickest developing phone OS in Europe, accounting for 10.1 percentage of the marketplace, as an example, and outsells the iPhone in a few growing nations.

What is extra, windows telephone eight.1 is ready to be driven out to customers, bringing with it an advanced interface, better apps and a digital assistant to tackle Siri and Google Now.

With WP8.1 bringing some tremendous more capability to the table, Microsoft’s app store developing in scope and nice, and Nokia nonetheless generating pinnacle-notch hardware, the time is proper to upgrade to Microsoft’s OS – or so we suppose.

Do not consider us? Test out those reasons below to peer how Microsoft has leapt ahead with its OS.

1. Stay tiles and customisation

live tile home windows telephone

iOS has its icons and folders, Android has its widgets, but windows smartphone‘s stay tiles beat them each in phrases of flexibility and customisation alternatives.

From the home screen, you may get a smooth, animated overview of your life – snap shots of your contacts, emails in your inbox, latest indicates on iPlayer, upcoming appointments, ebooks, web sites – it’s all in the front of you right away.

WP8.1 provides in the ability to feature wallpapers that fuse with the stay tiles as well as regulate the colours. The lock display notiwi-fications are wi-fi as well, in particular in case your cellphone’s sat on the desk or the arm of a chair.

2. The brand new motion Centre

windows telephone motion centre

The motion Centre it really is arriving with home windows smartphone eight.1 brings the cellular platform’s notiwirelesscations up to speed with Android and iOS.

Whilst Microsoft can be so past due to the birthday celebration that the caterers have long past domestic, it has sincerely learnt from the quality (and worst) of the features provided on iOS and Android.

You may set up custom shortcuts in the motion Centre for the entirety from Bluetooth to the digital camera app and certain signals may be effortlessly previewed with our starting the app in query.

It doesn’t have the ability and capability to launch actions that the Android equivalent has, but it brings windows smartphone right up to date inside the notiwirelesscation stakes.

3. Cortana

windows cellphone 8.1 Cortana

Microsoft has only just were given into the ‘digital assistant’ game, however the early symptoms factor toward Cortana being extra than an in shape for Google Now and Siri.

Scheduling appointments, checking flight instances, giving guidelines and tracking new memories – all of these are inside Cortana‘s competencies proper from the off. No longer simplest that, however she receives cleverer as you spend extra time together.

Bing powers everything of direction, and it’s on hand from everywhere. In lots of ways, Cortana enables to paper over the cracks in home windows phone’s multitasking capabilities.

4. Outlook, wireless and universal apps

Outlook and wireless windows phone apps

You may get entry to your Outlook emails and wireless wiwireless on non-Microsoft platforms pretty without problems; in reality there are a choice of techniques and apps you could use.

But, those titans of productivity are built in and paintings nicely on home windows’ cellphone as quickly as you offer your Microsoft account credentials.

In case, you’re already heavily invested inside the Microsoft ecosystem, then the company’s cell OS is a natural subsequent step; as apps turn out to be widespread throughout telephones, pills, windows computer systems and the Xbox then home windows telephone should make even extra fee.

Wireless is on the iPad now, however whilst the chips are down and you need immediately get entry to on your pivot tables, windows smartphone is still the wiwireless bet – even though it’s still not quite cracked it in the tablet market.

5wireless. A consistent look

Consisten home windows smartphone layout

It is easy to spot a home windows cellphone app from a way. The identical chunky buttons, elegant lettering and design aesthetic cover the lot from Spotify to fb.

When as compared to the bizarre and amazing interfaces that pop up across iOS and Android it is a welcome exchange to dive into a mobile platform that is constant and recognisable.

Even though it’s no longer on your taste, you need to take delivery of that home windows’ cellphone has succeeded in bringing an uniwi-fied appearance to its apps and menus.

6. OneDrive

OnDrive

The cloud garage platform (formerly known as SkyDrive) is in direct opposition with iCloud and Google pressure, and has masses to provide.

It combines wiwireless backup, photo control and wi-filewireless enhancing, and of route it is baked into home windows 8.1 too.

There may be even a Mac client, giving it a Dropbox stage of ubiquity throughout computer systems, tablets, mobiles and the net.

Its rivals all have their personal key features and benewiwireless as well, however OneDrive is a maturing platform that is all set to head as soon as you signal into your telephone.

7. Camera technology

digital camera tech windows telephone

This is more down to Nokia’s engineering than something home windows smartphone does, but there is no question that among the cutting-edge Lumia handsets take amazing images.

The dedicated hardware button facilitates, as does the Nokia seasoned Cam app, and the windows telephone experience is evidence that you do not ought to settle for average snaps out of your cell.

And that’s not the cease of it, as there are other capabilities in WP8.1 that we haven’t had time to mention too, which include the Battery Saver and c084d04ddacadd4b971ae3d98fecfb2a experience apps that assist you get more juice out of your handset and hook up with open networks greater without problems.

And large motives why it shouldn’t…

It is not all peaches and cream at the windows’ cellphone farm of route – we’re still talking approximately an OS that fewer than one in 20 humans are the usage of worldwide.

So if our reasoning above has you charging out the door in your nearby phone emporium to buy the state-of-the-art Lumia, reflect onconsideration on those points before you snatch your coat:

1. Shifting may be an ache

Unless you are starting from scratch with home windows phone (in case you’re 12 years antique, possibly) or you are already closely invested in Microsoft’s other merchandise then transferring your records (emails, photos, contacts) from iCloud/Google may be a bind.

Lamentably, it seems like that gadget is right here to stay, as none of the big gamers want to make it easy for customers to jump deliver.

With a bit of luck wi-fiofwiwireless for iPad is an indication of an interoperable future, but we might dearly love to see a legitwireless Gmail consumer, for example.

97% of telephone customers are not on windows telephone (but), and the process of switching wishes to be made simpler. Unluckily which means Google and Apple want to place within the effort in addition to Microsoft.

2. The apps nonetheless ain’t right

Speak to every body at Microsoft and they may be predictably bullish on how many apps are touchdown within the windows telephone keep every day. And to be fair, it’s miles a wiwireless quantity: 2 hundred,000 on the quit of 2013, and that’s still growing.

Add to that the reality that the interoperability within windows telephone is powerful, and you may make a compelling case for purchase.

But in spite of a number of the bigger names still committing to the platform, the wiwireless nevertheless is not there compared to iOS and Android. Use the likes of Spotify, fb or Instagram and you may see a tremendously decrease overall performance, be it thru functions or widespread layout, which is something that have to surely play into the thoughts of everybody that relies on their cellular for social networking.

There are exceptions to the rule of thumb – Adidas MiCoach has an advanced design on home windows smartphone compared to its iOS and Android opposite numbers, as an example – so things may additionally trade within the future, but for now you’ll want to be quite cool with an undulating app revel in case you’re going to get on the WP educate.