Android in Its Market


Google entered the mobile market with its first Operating System, Android. The first phone to support Android was HTC Dream, released on 22nd October 2008. Google’s main aim was building an operating system which is User friendly and more modifiable as compared to the infamous iPhone Operating System, which grabbed a huge share in the mobile market, even with its secured operating environment.

Android was an operating system which aimed at not just a daily customer looking for a phone on the basis of ease to use, but also developers who fret upon iPhone operating system’s secured coding. Google’s Android is a completely Open Sourced Operating system, which can be modified from the root directory itself. Google has given an option for developers to access the root directory of the phone, which opens up various options to develop the phone further, considering you know the language. Google has been aiming to grab the phone market for a long time, but with iPhone released, the number of options in the already saturated market of touchscreen phones was limited. As a result Android aimed majorly on developers, who could not practice their skills and improve the operating systems as per their wish in iPhone OS or Windows.

Figures provided by Google on 16th February 2010 show 60,000 cellphones with Android are being shipped every day. Google also introduced Android Developer Challenge which was a competition for the most innovative application for Android. Google offered prizes totaling 10 million US dollars, distributed between ADC I and ADC II. ADC I. Google has also joined the trend of providing over the air application downloads, through Android Market which has already reached 50,000 applications mark. This figure is still far behind the iPhone native App Store, which has over 1 lakh applications. With the growing number of Android handsets, there has also been a growing interest by third party developers to port their applications to the Android operating system.

Android supports connectivity technologies including GSM/EDGE, IDEN, CDMA, EV-DO, UMTS, Bluetooth, Wi-Fi, and WiMAX. Android supports the following audio/video/still media formats: H.263, H.264 (in 3GP or MP4 container), MPEG-4 SP, AMR, AMR-WB (in 3GP container), AAC, HE-AAC (in MP4 or 3GP container), MP3, MIDI, Ogg Vorbis, WAV, JPEG, PNG, GIF, BMP.

Android also supports Multi Touch, which was introduced in HTC Hero first, but was discontinued in view of infringement of Apple’s Patent Rights. As of present Nexus One and Motorola Droid support multi-touch natively.

Recently Android sales surpassed that of iPhone, but statistics can be highly misleading. With buy one get one free and reduced prices, the number of sales in the book seemed to have surpassed it. But the face value is contradictory to that. Apple continues to lead in the statistics that matter most–revenue and profit. Apple recently reported a 90 percent increase in profit over the same quarter last year, and that was before it launched and sold over a million iPads.

Now with the introduction of iPhone OS 4 and iPhone 4G, we need to wait and see what Google has in mind, to surpass what Apple Inc. proposes the best phone in the market. And history speaks for itself, Google is very much capable of bringing better phones to the market.