Android in Its Market


Google entered the mobile market with its first Operating System, Android. The first phone to support Android was HTC Dream, released on 22nd October 2008. Google’s main aim was to build an operating system that is User friendly and more elastic than the infamous iPhone Operating System, which grabbed a huge share of the mobile market, even with its secured operating environment.

Android was an operating system aimed at a daily customer looking for a phone based on ease of use and developers who fretted upon the iPhone operating system’s secured coding. Google’s Android is a completely open-source operating system modified from the root directory. Google has allowed developers to access the phone’s root directory, which opens up various opportunities to develop the phone further, considering you know the language. Google has been aiming to grab the phone market for a long time, but with the iPhone released, the number of options in the already saturated market of touchscreen phones was limited. As a result, Android aimed mainly at developers who could not practice their skills and improve the operating systems as they wished in iPhone OS or Windows.

Android in Its Market

Figures provided by Google on 16th February 2010 show 60,000 cellphones with Android are being shipped every day. Google also introduced the Android Developer Challenge, a competition for the most innovative Android application. Google offered prizes totaling 10 million US dollars, distributed between ADC I and ADC II. ADC I. Google has also joined the trend of providing over-the-air application downloads through the Android Market, which has already reached 50,000 applications. This figure is still far behind the iPhone native App Store, which has over 1 lakh applications. With the growing number of Android handsets, third-party developers have also been interested in porting their applications to the Android operating system.

Android supports connectivity technologies, including GSM/EDGE, IDEN, CDMA, EV-DO, UMTS, Bluetooth, Wi-Fi, and WiMAX. Android supports the following audio/video/still media formats: H.263, H.264 (in 3GP or MP4 container), MPEG-4 SP, AMR, AMR-WB (in 3GP container), AAC, HE-AAC (in MP4 or 3GP container), MP3, MIDI, Ogg Vorbis, WAV, JPEG, PNG, GIF, BMP.

Android also supports Multi-Touch, which was introduced in HTC Hero first but was discontinued because of Apple’s patent rights infringement. At present, Nexus One and Motorola Droid support multi-touch natively.

Recently, Android sales surpassed iPhone sales, but statistics can be highly misleading. With buy one, get one free and reduced prices, the number of sales in the book seemed to have surpassed it. But the face value is contradictory to that. Apple continues to lead in the most important statistics: revenue and profit. Apple recently reported a 90 percent increase in profit over the same quarter last year, before it launched and sold over a million iPads.

With the introduction of iPhone OS 4 and iPhone 4G, we need to wait and see what Google has in mind to surpass what Apple Inc. proposes as the best phone in the market. And history speaks for itself; Google can bring better phones to the market.