Here are ten top tips that are obvious but left out for SEO (search engine optimization) to boost your website/blog ranking on search engines. These SEO tips should help any website improve its ranking significantly.
Social Bookmarking
You must allow your visitors to social bookmark your website or the page that they are on. For example, at the top of each page, the post can have a Facebook ‘Like’ button; below each post, there is another Facebook, Google Buzz, and Twitter share button. When your visitor social bookmarks your website/blog, this helps create important links that search engines value.
Using Bold
It is the best practice to use the HTML tag around some keywords relevant to the page and listed in that page’s Meta keyword list. Please DO NOT use them everywhere and on every keyword, as this will cause an overuse of the tags. Using it once or twice in a page or post is plenty. I recommend using the title around a keyword that appears the most. DO NOT bold every word, i.e., if your keyword is ‘SEO’ and you have SEO appearing ten times on the page, make one bold, which is enough.
Anchor Text
Having different anchor text for your inbound links to your website pages. Having the same anchor text will make it look like automation on some search engines; for example, Google frowns upon having the same anchor text. Use anchor texts that best describe your website and make it short, snappy, and straight to the point. You can sometimes use your website URL as anchor text, your website or your company name. For example, some anchor texts can say ‘Top Ten List,’ ‘Best SEO Tips,’ and many others. Title for Links
When you use links, you can add titles to those links. Not only does this help the visually impaired, but it is read by some search engines and stored as their relevance for a page.
Site Map
Every website requires a site map, whether big or small (containing five pages). The site map should be linked to each page within your website, as this helps the search engine find all the pages. It is best to connect the site map at the footer of each page within your website.
Building Backlinks
Building backlinks for your website is necessary. Backlinks are links on other websites that link to your website, and they can be made by exchanging links or buying links on other websites. You can have backlinks on any website. However, it’s best to have backlinks on websites that relate to your website. Further, try to get links to your website from sites within your niche with a high PR (Google Page Rank).
Deep Linking
When building backlinks, ensure the links are linked to as many pages as possible. Don’t just build links that link back to your home page. This will tell search engines you have a shallow website with little value and less content. Further, it may tell search engines that the links were generated by automation. Having backlinks to many pages of your website will tell search engines that you have valuable content that is worthwhile for the visitor, thus ranking higher on search engines.
Use of H1 Tags
When your META title, for example, states “Top Ten Internet Entrepreneurs,” make sure that the heading of the post also states “Top Ten Internet Entrepreneurs” and wrap the header with an H1 tag. This will help search engines recognize the page via the META title and the header and rank your page higher for those keywords in the title.
Article Exchanging
You have heard of link exchanges. Article trading is similar to link exchanging but more useful. You can publish someone else’s article on your website/blog, i.e., write a new post about ‘Top Ten Ways To Make Money Online’ and include partial parts of someone else’s article in ” and link back to their article via a link on your post. They then do the same and link back to your article, i.e., about ‘Top Ten Tips about SEO’.
Get Listed on Directories
If you’re a business, countries like the UK and Canada provide business directories to submit your business information and get listed. Another way to get listed is Google Maps. You can list your business address and website on Google Maps. If you own a Blog, you can get listed on Technorati, which has the biggest blog directory. Get verified by Technorati, and they will syndicate each new post you put on your blog. This will expose you to a targeted audience, build backlinks, and increase visitors.
