When someone uses a search engine, they type in a keyword or key phrase, and the search engine returns relevant results. The traffic you receive from this is called organic search engine traffic. Search engine optimization increases traffic to your website, and you will not have to pay one penny for it. Does that sound like something you might be interested in?
SEO can get tedious and complicated, but do not let that stop you or scare you from optimizing your website. The effort will be extremely worthwhile when the free organic traffic starts rolling in!
Here are some basic SEO tips you can use on your website now.
1. Picking keywords of two or more words can increase your success rate. Choosing single-word keywords usually has a higher amount of competition associated with them.
2. Insert keywords into the title tag of your web page so search engines know what your page is about. Failing to perform this simple step can result in your web page being ranked lower when it does not deserve to be. Create titles containing the two or three choice key phrases you target. Make your titles relatively short and interesting. Your title will interest the visitor in reading your page further and increase the chance of the visitor clicking the link.
3. Another major SEO activity involves evaluating the link popularity of your website. Creating good quality links also improves your ranking with search engines. The goal is not to link with any website but to link to websites that complement your content. Search engines will penalize your website for linking to low-quality websites, such as free-for-all link farms. Link farms are websites that were created for the sole purpose of increasing the link popularity of a website Attendant Design.
4. Use the HTML bold tags or highlight around your most important keywords appearing near each page’s top. You only need to do this once or twice. Please do not use them everywhere the keyword appears because that does not help. Your most important keywords and key phrases should appear in the text’s first few paragraphs on the web page.
5. Submit articles to ezine publishers that archive their zines. This creates high-quality, long-term links that stay active in the archives for years. You can also exchange articles with other website owners. The content of the reports should complement the content contained on both websites. This is much better than a simple link exchange because of shared content, and search engines love delivering high-quality content to search results.
