In the 21st century, the Internet is encompassing the entire globe. Businesses use it for marketing and individuals searching for goods, services, or information. With the rise of the Internet and eCommerce, websites are naturally global. But if your website is not localized for international audiences, how can you expect to expand your client base and secure greater sales volumes? Creating a multilingual website is necessary for businesses to gain a competitive advantage.
According to a survey, more than 75% of consumers globally prefer to buy from websites in their language. The reason is quite obvious! Customers don’t trust a business whose message they can barely understand. When purchasing any product or service, customers look at the company’s website for information about goods and services. English is the universal language and also the language of the Internet. However, if you want to reach international clients, they don’t need to understand English. It is seen that customers trust those businesses that speak to them in their native language. As online shopping grows, developing multilingual websites have become more important than ever. To reach global customers, you must make your online presence accessible to everyone, regardless of language. If these benefits aren’t enough to inspire you, find more compelling reasons to create a multilingual website.
Expand Into New Markets
If your website is only in English, you cater to a tiny population. However, when you add content in other local languages, your website will introduce your company to new customers from markets you did not even know you could access. When your site becomes accessible to thousands of new people worldwide, your client base will expand. A multilingual website, for instance, in Spanish and Portuguese, will bring you new customers.
Boost SEO
A business website is nothing if it does not rank high on the search engines. You take several steps to boost your SERP rankings, and localizing your website into different languages can help you achieve this goal. Creating a multilingual site enables you to reach new customers and ensure they easily find you. When you translate and localize your website into different languages for different regions, Google will note it. This happens because you optimize your website for key search terms in the target region. Search engines like Google consider the website languages to ensure it reaches the right audience. If your website is in French and you’re targeting the Chinese market, your rankings might take a hit because of a high bounce rate.
Increase Your Sales and Conversions
Every company’s ultimate goal is to increase sales. Localizing your website will achieve higher conversions and increased ROI. Creating a multilingual website can be a cost-effective marketing tool if done correctly. You can communicate to a whole new international audience and create awareness of your brand, service, or product. This will result in increasing your sales and expanding your business.
