In the 21st century, the internet is encompassing the entire globe. It is used by businesses for marketing, as well as by individuals searching for goods, services or information. With the rise of the Internet and eCommerce, websites are global by nature. But if your website is not localized for international audiences then how can you expect to expand your client base and secure greater sales volumes? Creating a multilingual website has become a necessity for businesses to gain a competitive advantage.
According to a survey, more than 75% of consumers globally prefer to buy from websites in their own language. The reason is quite obvious! Customers don’t trust a business whose message they can barely understand. For buying any product or service, customers first look at the company’s website to get information about goods and services. English is the universal language and also the language of the internet. However, if you want to reach international clients, it’s not necessary that they understand English. It is seen that customers trust those businesses that speak to them in their native language. As online shopping continues to grow, developing multilingual websites have become more important than ever. So, to reach global customers, you need to make your online presence easily accessible to everyone regardless of language. If these benefits aren’t enough to inspire you, check out some more compelling reasons to create a multilingual website.
Expand Into New Markets
If your website is in the English language only, you’re catering to a very small population. But when to put content in other local languages, your website will introduce your company to new customers from markets you did not even know you could access. When your site becomes accessible to thousands of new people across the globe, your client base will expand. A multilingual website, for instance in Spanish and Portuguese will bring you new customers.
A business website is nothing if it is not ranking high on the search engines. You take several steps to boost your SERP rankings and localizing your website into different languages can help you achieve this goal. Creating a multilingual site not only helps you reach new customers but also make sure that you’re easily found by them. When you translate and localize your website into different languages for different regions, Google will take note of it. This happens because you optimize your website for key search terms in the target region. Search engines like Google consider the website languages to make sure that it reaches the right audience. If your website is in French and you’re targeting the Chinese market then your rankings might take a hit because of a high bounce rate.
Increase Your Sales and Conversions
The ultimate goal of every company is to increase sales. When you localizing your website, you will achieve higher conversions and increased ROI. It done in the right way, creating a multilingual website can be a cost-effective marketing tool. You can communicate to a whole new international audience and create awareness of your brand, service or product. This will result in increasing your sales and expanding your business.