Web Internet Marketing


Many people trying to build an internet marketing business or run any business, whether trying to start a business or improve an existing business, never really give themselves the gift of “Brutal Honesty,” and this is never to be underestimated.

It is just too important to miss. We can all learn a great deal from the experience, be it in an existing marketing career, starting a web internet marketing business, or improving last year and building a better internet business for 2011. People don’t think about their internet marketing business much beyond the idea that they’d like to make more money, and let’s be honest with ourselves; we would all like that, but a better business requires an improved business plan constantly evolving and focusing on strengths and weaknesses, this enables analysis of what is working and what we may be wasting our time on.


Nobody wants to improve their business model, but if you want to achieve your income goals, you must be brutally honest about yourself and your business plan. You need to think about your business, assess your business, and make wise choices to increase your income in 2011. As I said earlier, these principles apply to a career as much as to a web internet marketing business.

Let’s start analyzing and creating a better Internet marketing business model.

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What I will talk about right now fits in with any business online. This is a monumental fact and philosophy that, if followed, will allow you to achieve your goals automatically every day. I will tell you how to plan your business on the Internet for 2011. It may well not sound like an obvious topic, but I can guarantee you that analyzing and eliminating what did not work last year is the single best way to increase your success. When I started my business on the IInternet, I didn’t plan literally. There was so much to learn, and I was so confused that I didn’t know what to do. I now know this to be “information overload,” which restricts your thought process and prevents you from focusing on what you need to do to achieve the results you deserve.

How many times have you finished your day and thought, “My objective today was to achieve X, but I was distracted by Y and did not complete my intended task for the day,” well my friends, this is something that has happened to us all, and it’s something we all need to try to eliminate. When I started an internet marketing business plan, I was constantly distracted by a learning plan. All I knew for sure was that I wanted to create a business on the Internet that allowed me to live the life I wanted.

So I muddled through, trying this and that, trying to figure out what worked and what didn’t. I bet this sounds all too familiar to most people reading this article, am I right?

It wasn’t long before I realized that I was going nowhere. It had been a year or two, and I felt like I’d made little or no progress; sure, I had learned a lot, but I had neglected to take decisive action. It was very frustrating, but I wasn’t sure what was wrong.

When I asked some friends what they thought about what I was doing and how I was doing it, this was a couple of years ago when there were few successful internet marketers and business coaches. Now, I needed brutal honesty, so I asked friends with similar issues to be brutally honest.


It was clear to most of my friends that the problem was not sticking to a real Internet business plan. I was chasing anything that I thought would work consistently, which meant that I chased just about every web internet business model I could find, and as a result, I failed to focus long enough on any of them. Let me save you some years of frustration by telling you that you MUST have focus and a business plan. It doesn’t have to be perfect. It doesn’t have to be original or something fantastic. It simply, oh so, just has to exist. An internet marketing business plan, plus a learning plan, equals a business model that should not be distracted from.

You may well be surprised at just how easy this is to do. There are only five steps that build on what you probably already know, but information overload has prevented you from implementing this as an actionable business plan. There are books on this topic, but I will give you a short program for simply getting things done. Maybe that will save you some reading.

Now, let’s get started. Here are the important steps to improving your Internet Marketing business and success.

First Step

Assess Last Year Now. I know that’s a bit obvious, but many people miss this point; this is what most people know they should do but fail to do now. Can I go into a little more detail? If you had a plan for last year, ask yourself (and your friends) how things turned out. Ask yourself these two simple questions, and be brutally honest about your answers!

* Did you achieve your goals?

* Why do you think you fell short if you didn’t achieve a particular goal?

Many people may not have had a plan last year; if this is the case, comparing your results to your goals is just a matter. Even so, you owe it to yourself not to skip this step. You have to do something different, maybe even easier or simpler to focus on.

It would help if you analyzed what you want to achieve overall (success as you see it) and what you achieved last year to progress toward that goal. You need to focus on the steps you took last year that had any sign of successful results before you were distracted or moved on to something else. Sure, you may not have made it yet, but ask yourself if you really tried, I mean really tried, and if you focused on things that achieved even the smallest

of results and just how hard you tried. I strongly suggest that you need to be very specific here. Ask yourself what you did to achieve your long-term goals, be brutally honest with yourself (again), and figure out if you wasted time, lost focus, or whatever may have been responsible for preventing you from achieving your goals. You will probably realize that you

had little or no web internet marketing plan. This is the exercise I recommend, be it a simplified version, but I want you to look very deeply at what happened. Talk to friends and mentors. Talk to your family if you feel comfortable doing that. Figure out where you’ve been for the past 12 months so you can set yourself up to figure out where you’ll go in 2011.

Second Step

Now, select three goals for 2011 that you know you can achieve if you focus on them. You see, a year is just an arbitrary target. You can have lifetime goals or even your plans for the next decade. However, focusing on 2011 can help you achieve goals regularly, which is what success is all about. So choose one, two, or three big goals to accomplish next year, and then you will quickly learn to recognize exactly what success looks like.

You can have a single goal. That’s fine, and it might make you more focused. But if you have two or three, that’s good as well. However, please do not pick more than three goals; doing so is just setting yourself up for failure. That will hurt you more than you can imagine in the long run. Having too many goals is like having too many television

channels to choose from. You end up hopping around looking for something good, and you end up not watching anything. Quite similar to information overload. Do you understand what I’m telling you? Too many goals are a distraction. Between one and three well-defined goals lets you focus like a laser beam. Here’s what a well-defined goal looks like.


First, it will be concrete, not fluid. That means you want something specific enough to say something in the real world. It’s all good to say, “I want to be wealthy,” but what does that mean? Put a number on it. Flesh it out. Make it as concrete as you can make it. Second, it must be actionable, meaning you can progress toward that goal. It’s fine to say you want to fly a plane, but are you equipped to do it? Most people aren’t, and it’s probably not a good goal for your internet marketing business.

Third Step

These goals must be achievable with a stretch, maybe, but achievable! It is also important to make your goals something that stretches you a bit, like athletic training. If you don’t push yourself, you’ll never achieve more in achieving a better business. However, be realistic. Don’t push yourself to the breaking point. Push yourself hard, but not enough to get hurt. This is a judgment call, for certain, but it’s also something you can measure and feel.

Here’s an example: if you failed to make any profit last year, saying your goal is to make five thousand dollars a day next year is unrealistic. Suppose you get there, great! But maybe consistently making $100 daily is a nice stretch goal and would give you a great lifestyle. I’m sure $36,500 is not to be sneered at but is realistically achievable in today’s web internet marketing business world. Whether you are building a traditional brick-and-mortar business, a business on the Internet, or maybe even an e-bay or e-commerce business, it doesn’t matter that $100 a day is realistically achievable. What counts every time?

Fourth Step

It needs to be exciting. I can’t emphasize this one enough. If your goals don’t motivate you to get out of bed in the morning, reach other plans. That’s what dreams are all about. Make sure your goals engage your mind and get you fired up. Once you’re armed with your well-defined goals, it’s time to plan how to achieve them.

Again, I don’t want to overemphasize this, but I now have a philosophy in life: if I don’t enjoy doing something, then I don’t do it, simple. I love my work and enjoy everything about my internet marketing business. I enjoy helping other people, which is why I have enjoyed writing this article, and I truly hope you find benefit in reading my articles and books. There is an ancient saying that applies to you if you are starting a business, and here it is: