Dallas is the largest city in Texas, U.S.A. With an estimated population of 1 343 573 in 2019, the city is the 9th most populous city in the country and the third populous city in Texas after Houston and San Antonio.
With that in mind, if you have an eCommerce business running in Dallas, you’ll have tons of prospective customers to whom you can offer your products or services. Since Dallas is a vast city, the best way to reach more consumers is through the internet.
Search engine optimization or SEO is one of the best online marketing strategies that can enhance your online presence. SEO is a complicated task, especially for those who don’t know how to do it. SEO covers multiple processes, improving your search presence, including a well-designed website, optimized URLs and page titles, and keyword-rich content.
You can always get a good Dallas seo to help you with this daunting job. However, there are tons of SEO companies online offering the same services. This could make it hard to make a good decision in choosing the best one for your company.
To know if the agency is good at what they do, below are the best practices of good eCommerce SEO professionals.
They use important keywords
Your product info should be friendly to both shoppers and search engines. The sizes, measurements, prices, colors, and other details to make it easy to find, read, and understand. They must consider including measures in standard and metric if your website accepts an audience from different regions.
Moreover, you need to keep your product information updated. If there is an information update from the manufacturer, you need to include it. The new information is not only crucial for shoppers. It will also provide more keywords to improve your rankings.
They design with consumers in mind
The overall design of your website should add to the customers’ shopping experience. Regardless of what you are offering and how good your deals are, if your website can’t provide good user experience, shoppers may get frustrated and leave your site.
Design is crucial to SEO, too. If the search engine detects that your website visitors leave quickly on their first visit, or what they call bounce rate, your rankings will surely drop. A well-designed website helps alleviate bounce rates. Moreover, it may encourage visitors to browse more pages.
An eCommerce website should have easy navigation with well-written menus or navigation options that tells visitors exactly what they should expect upon clicking the buttons or links. Moreover, the images should be limited since it could affect your website’s loading time. The longer it takes your website to load, the higher chance the visitors would leave. So, you have to ensure that your website loads as fasts as possible.
Reliable SEO professionals know what to do in this matter, so you have to trust them in handling your website designs.
They avoid complicated and cluttered URLs
The address that you see on the address bar of a browser is called URL. The website visitors are using it to access a page on your ecommerce store. URLs can hold huge information in such a small space. It contains a category name, product name, file type, and even actions.
It is advisable to keep the URL as clean as possible, and it should have relevant keywords to what you are going to see on the resulting page. The search engine can never pick up any information from a cluttered URL that looks like this:
Make sure that your URL looks as clean as this:
With a clean URL, the search engine can obtain some vital information, and the visitor can tell where the URL leads them to. Moreover, if they send the link to another person, they can tell what the URL is about at a glance.
They use alt text in images
Alt-text is essential if you are adding images to your website. It is an alternate text that can be used in different ways. Alt text can be displayed, replacing the image in case the browser cannot display it. Also, this alt text appears when you hover the cursor over the image. Furthermore, alt text is another good way to get your important keywords on your website.
Running an eCommerce business will be impossible without the help of an SEO. If your business in Dallas is not reaching as many leads as you want, you must seek help from the best Dallas seo service provider.
These are just some of the best practices of an eCommerce SEO. If your prospective SEO agency does these things, then you can give them a go!