For any exhibitor looking to stand out at an exhibition or trade show, a roll-up banner (also known as a retractable banner and a pull-up banner) plays an important role. They are also an essential tool used to make a big impact in your shop or place of business to advertise your products. Thus, roller and pop-up banners are a key marketing tool for any exhibitor or trader to attract potential customers to your stand or business and share vital information. They are typically placed where people are most likely to congregate, such as the cash counter line.
A roll-up banner provides the flexibility to take your brand on the road because it is movable, compact, and reusable. The design and amount of information on the flag are essential to producing impact among potential customers. Similar to other marketing strategies, like a newspaper advert or a leaflet, banner design should also be given due importance to promote your brand and products or services.
The design layout should be thoughtful, simple, and eye-catching to captivate the audience. Designing a roller banner is like creating a poster and should include a key message, content, and contact details. It is important to keep your message short and use clear and concise wording. The typography, the arrangement of letters and type, must be readable and artistically appealing.
Below, we have compiled some tips on installing a roll-up banner that generates the desired impact.
1. Roller banners are popular because of their portability, and a good-quality roller banner will always come with a carry case.
2. In the base of the cassette, you will get the pole to erect the banner. This pole needs to be assembled to form the full-length bar. Ensure the bar’s bottom is inserted firmly down to the bottom.
3. Now, you need to make the banner stable with feet. The cassette base holds the feet, which are twirled outwards to form a base.
4. To prevent damage to the graphic or the cassette, place your foot on the cassette before pulling the picture out. Similarly, put your foot on the cassette before taking your roller banner down.
5. Next, slowly and carefully pull the graphic from the cassette, keeping it straight. After this, fit the pole into the black bracket. This will help hold the picture in place and stabilize the roller banner.
Normally, the height of a roll-up banner is kept close to an average person’s height to achieve that “eye-level” impact. Whether you’re looking to announce a new product, launch a new business, show off special offers, or advertise your products at a trade show, a catchy and well-designed roll-up or a pull-up banner always impacts customers.
