As a website designer, you will have to deal with a range of clients, whether it’s small independent businesses or more commercial companies. This article will explore some of the things you will need to consider if you get a job designing a landscaping business website and some suggestions you might want to make for your client.
Portfolio
A landscaping business’s clients must see what the company has done for previous projects. When designing their website, remember to dedicate a page to their portfolio, sharing images of their gorgeous gardens and a little information about each project. Ask the business to send over some content for the website or give you a brief you can either pass on to a content writer to develop or do it yourself. Please ensure the images take center stage, though, as this will be what their clients want to see in more detail.
Review Section
For any business, customer feedback is essential, as not only does it help them develop their business, but it can also attract new clients. As the web designer, ensure space for previous customers to leave their business reviews. You can make a separate page for this or have various reviews appear in rotation at the bottom of the site’s pages so that visitors can scroll down to see them. Please discuss this with your client to see how they would prefer their reviews displayed on-site. It would help if you also remembered to make it easy for their clients to leave a review on their website.
Contact Information
Of course, any business website needs to have relevant contact information displayed somewhere. Usually, there is a separate ‘contact’ page with these details, or if your client would prefer their address and phone numbers remain hidden, you should create a contact form that potential clients can use to reach them instead if they do want their address and number to be displayed, including a link to google maps next to their address so customers can get a better idea of where they are located.
Insurance Information
Of course, the company’s insurance information is confidential, but noting that they have landscaping insurance somewhere prominent on the site could help put their customers at ease knowing they have the right cover.
Having the right insurance is mandatory by law in many states. For example, landscapers in Colorado must show proof of insurance when applying for a license. Businesses in Hawaii must show evidence of liability, worker’s compensation insurance, and stringent licensing requirements. A website can easily showcase this vital information, insurance, and license, even if your state doesn’t require your business to show proof.
Suppose your client wants to advertise that their company has certain certifications or green initiatives. In that case, you can include this information either at the bottom of the home page or in a separate website section.
eCommerce
Your client might only take payments from their customers on-site or at their offices, but having eCommerce tools on their website could help them manage their invoices and receive payments more easily. Discuss this with them and see if they would be interested in including these functions on their website to streamline this aspect of their business. If you are designing a landscaping business website, consider the points above and use them to develop the best website possible.
