As a website designer, you will have to deal with a range of clients, whether it’s small independent businesses or more commercial companies. This article will explore some of the things you will need to think about if you get a job designing a website for a landscaping business, and some suggestions you might want to make to your client.
A landscaping business’s clients need to see what the company has done for previous projects. When designing their website, make sure you remember to dedicate a page to their portfolio, sharing images of their gorgeous gardens and a little bit of information about each project. Ask the business to send over some content for the website, or give you a brief you can either pass on to a content writer to develop or do it yourself. Make sure the images take center-stage, though, as this will be what their clients will want to see in more detail.
For any business, customer feedback is essential, as not only does it help them develop their business, it can also attract new clients. As the web designer, make sure that there is space for previous customers to leave their reviews of the business. You can make a separate page for this or have various reviews appearing in a rotation at the bottom of the site’s pages that visitors can scroll down to see. Discuss this with your client to see how they would prefer their reviews to be displayed on site. You should also remember to make it easy for their clients to leave a review on their website as well.
Of course, any business website needs to have the relevant contact information displayed somewhere. Usually, there is a separate ‘contact’ page with these details, or if your client would prefer their address and phone numbers remain hidden, you should create a contact form that potential clients can use to reach them instead. If they do want their address and number to be displayed, include a link to google maps next to their address so customers can get a better idea of where they are located.
The company’s insurance information is, of course, confidential but noting that they do have landscaping insurance somewhere prominent on the site could help to put their customers at ease knowing they have the right cover. Having the right insurance is mandatory by law in many states. For example, landscapers in Colorado must show proof of insurance when applying for a license. Businesses in Hawaii must show proof of both liability and worker’s compensation insurance, as well as having stringent licensing requirements. Having a website can help you easily showcase this vital information, both your insurance and your license, even if your state doesn’t require your business to show proof.
If your client would also like to advertise that they have certain certifications or green initiatives for their company, you can put all of this information together either at the bottom of the home page or in a separate section of the website.
Your client might only take payments from their customers on-site or at their offices, but having eCommerce tools built-in to their website could help them to manage their invoices and to receive payments easier. Discuss this with them and see if they would be interested in having these functions included on their website in a way to help them streamline this aspect of their business.
If you ever find yourself designing a website for a landscaping business, consider the points above and use them to develop the best website possible.