Our attention spans are shrinking. Heck, it’s even been claimed that they’re worse than a goldfish’s nowadays! And that’s bad news for marketers…
After all, attention’s everything when it comes to promoting products, building a brand, and earning consumer trust. Fail to capture it and your business is in for trouble. Thankfully, mastering the humble marketing hook can make an almighty difference.
Want some expert advice on making your marketing stand out and pull your audience in? Let us help. Keep reading for our top tips on how to create a good hook.
People can’t help but pay attention to something that surprises them. It’s built into our DNA! We’re like deer in the woods, on constant alert for anything untoward.
You can use that to your advantage when you’re hunting for the perfect hook. Stay on brand, of course, but do something different; set yourself apart somehow. You could shock your audience with stunning visuals, say something contentious, or release some unexpected news to shake them from their mindless scrolling.
What could you do differently to your competition? Where’s the gap that’s waiting to be filled? Ask yourself what isn’t being said in your industry and hasn’t been done before.
If the “what” doesn’t prove enlightening, then assess the “how” as well. How could you deliver a message and address your audience in a manner that’s new?
These holes are rich pickings when it comes to creating an effective hook. They tap into what we were saying about surprise and utilize novelty to help you stand out.
Everybody loves a bargain, right? Effective marketers understand that and use valuable offers, discounts, and promotions to hook people in.
You could offer freebies in exchange for contact information, discounts on bulk purchases, or novel information in return for an action that benefits your business. Lay the right kind of bait for your audience and you can guarantee you’ll have their attention!
Leverage Needs and Desires
The best hooks often capitalize on peoples’ problems. It’s about identifying a weak spot and explaining how your product/service would help. Mentioning affordability, superior quality, fast results, and even your competitors’ flaws are viable hooks that work in this way.
Success here relies on a solid understanding of your industry and audience though. You have to know what they want, what they need, and where they struggle to offer an enticing hook that’d address the issue(s).
Time to Create an Effective Marketing Hook
In a busy digital world, finding effective ways to capture peoples’ attention is growing harder every year. That’s why it’s so important to know how to create a hook that works nowadays! It’s the only way to compel prospective customers to take note and cultivate an interest in your product/service.
We hope these tips will help you do it! Follow the advice in this guide and you’ll be writing an impeccable marketing hook in no time. To continue your education on this all all-important area of business, search ‘marketing’ on the website now.