Our attention spans are shrinking. It’s even been claimed that they’re worse than a goldfish nowadays! And that’s bad news for marketers…
After all, attention is everything about promoting products, building a brand, and earning consumer trust. Failing to capture it can put your business in trouble. Thankfully, mastering the humble marketing hook can make an almighty difference.
Want expert advice on making your marketing stand out and attract your audience? Let us help. Please keep reading for our top tips on creating a good hook.
Leverage Surprise
People can’t help but pay attention to something that surprises them. It’s built into our DNA! We’re like deer in the woods, constantly alert for anything untoward.
You can use that to your advantage when hunting for the perfect hook. Stay on brand, of course, but do something different; set yourself apart somehow. You could shock your audience with stunning visuals, say something contentious, or release unexpected news to shake them from their mindless scrolling.
Leverage Gaps
What could you do differently from your competition? Where’s the gap that’s waiting to be filled? Ask yourself what isn’t being said in your industry and what hasn’t been done before.
If the “what” doesn’t prove enlightening, assess the “how” as well. How could you deliver a message and address your audience differently?
These holes are rich pickings when it comes to creating an effective hook. They tap into what we were saying about surprise and utilize novelty to help you stand out.
Leverage Incentives
Everybody loves a bargain, right? Effective marketers understand that and use valuable offers, discounts, and promotions to hook people in.
You could offer freebies in exchange for contact information, discounts on bulk purchases, or novel news in return for an action that benefits your business. Lay the right kind of bait for your audience, and you can guarantee you’ll have their attention!
Leverage Needs and Desires
The best hooks often capitalize on peoples’ problems. It’s about identifying a weak spot and explaining how your product/service would help. Mentioning affordability, superior quality, fast results, and even your competitors’ flaws are viable hooks that work this way.
Success here relies on a solid understanding of your industry and audience. You must know what they want and need and where they struggle to offer an enticing hook to address the issue(s).
Time to Create an Effective Marketing Hook
Finding effective ways to capture peoples’ attention is growing harder every year in a busy digital world. That’s why it’s so important to know how to create a hook that works nowadays! It’s the only way to compel prospective customers to take note and cultivate an interest in your product/service.
We hope these tips will help you do it! Follow the advice in this guide, and you’ll be writing an impeccable marketing hook in no time. To continue your education on this all-important business area, search ‘marketing’ on the website now.
