Search engine optimization is the process by which search engine rankings are increased for a website. There are two types of SEOs – White Hat SEO and Black Hat SEO. White Hat SEO follows the search engine’s guidelines and works accordingly, whereas Black Hat SEO does not follow the search engine’s guidelines and tries to spam the results.
In this article, I will explain the top 10 White Hat SEO techniques to improve search engine rankings. These SEO tips are discussed below:-
1- Smart page changes- The first thing in SEO is doing proper on-page changes according to the selected keywords. Changes in the meta tags are significant before any further optimization tricks are executed.
2- Directory submission- Until today, directory submissions are considered one of the popular techniques to increase search engine positions for a website. One should always try to submit only once on all available web directories.
3- Forum Posting-One of the oldest and the most popular ways of getting a backlink is by having a link to your website on the particular forum’s signature. Most of the media allow signatures, and this is where you can post your website URL to get a backlink.
4- Blog creation- Having a blog on your website helps increase the popularity of a site. So, blog creation is essential, but it should be kept in mind that regular blog posts should be done to tempt visitors and search engine bots to visit your blog.
5- Blog submission-After creating your blog, submit it to blog submission directories to increase your blog’s backlinks. It will surely give a boost to your SEO campaign.
6- Article submission-One of the greatest ways to increase backlinks related to your niche is by submitting high-quality original articles to high pr article submission sites.
7- Social Media Bookmarking-Social Media sites not only give you backlinks to increase your search engine’s rankings, but also they can increase your site’s popularity. Social Media presence is significant nowadays because of the explosion of Web 2.0 sites.
9- RSS feed submission-Submission of your RSS feeds to various RSS feed submission sites is important to make your website presence even more important.
10- Blog commenting- Why does not use available blogs for SEO purposes? First, collect some good pr do-follow blogs related to your website for blog commenting. You have to start posting comments on it to gain backlinks, but one thing that must be remembered is that do not spam the blogs; always post proper comments after reading the post.
Thus, these were the top 10 SEO tips that can give a head start to your SEO campaign, but remember one thing do not overdo anything, or else Google Sandbox is not far away!