Is Your Enterprise App No Android? Here’s Why It Had Better Be


Making plans for a brand new app for your small Commercial enterprise? Make sure you construct it on Google’s (NASDAQ: GOOGL) Android, for the reason that’s in which you’re maximum possibly to locate your customers.

In line with a brand new Gartner document, Android is dominating the cellphone marketplace with a whopping 86.2 percent proportion in the 2nd region of 2016.
Android Dominates cellphone Commercial enterprise.

Android’s topnotch overall performance came from demand for mid-to lower-stop smartphones in emerging markets and top-class smartphones.

It’s additionally crucial to note that some of the huge Android players, consisting of Samsung with the Galaxy S7, have released high-end gadgets to draw clients. Moreover, Chinese language phone manufacturers like Oppo and Huawei enter the marketplace with more fairly priced devices.

Robert Cozza, research director at Gartner, stated, “Google is evolving the Android platform rapidly, which permits Android gamers to stay on the reducing fringe of telephone generation.”

“Going through a highly commoditized telephone marketplace, Google’s consciousness is to similarly enlarge and diversify the Android platform with extra functionalities, like digital reality, permitting extra-wise stories and reach into wearables, linked domestic devices, in-car enjoyment, and Tv.”

Chinese Manufacturers Quick Mountaineering the Ladder

One of Android’s success elements has certainly been the proliferation of lower value smartphones — in particular from Chinese language Producers — which us the cell operating device. As an example, the Chinese language logo Huawei confirmed a stable increase with 30,670 devices offered in the 2nd region of 2016.

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Different Chinese language manufacturers that made it to listing the world’s pinnacle 10 cellphone companies are Oppo and Xiaomi. At 129 percent, Oppo pronounced the very best increase inside the 2nd quarter.

Anshul Gupta, research director at Gartner, commented, “Features together with an anti-shake digicam optimized for selfies, and rapid fee technology, helped Oppo carve a spot marketplace for itself and increase income in an incredibly competitive and commoditized cellphone market.”

Apple Maintains Its Downward Spiral

Another factor in Android’s success Apple’s been the Apple and, through extension, its iOS cell operating the machine.

The organization posted a 7.7 percentage decline inside the 2nd zone as sales took a success in North The usa and Western Europe. Extra traumatic is the reality that Apple stated its worst decline in Greater China and mature Asia/Pacific areas. Sales in these regions took a 26 percent tumble.

These declines assist explain the decline of iOS from 14.6 percent of the market in Q2 of 2015 to a 12.nine percentage proportion in Q2 of 2016.

Different running systems, maximum substantially Home windows and Blackberry, additionally noticed declines: Home windows from 2.5 percent in Q2 of 2015 to zero.6 percentage in Q2 of 2016 and Blackberry from zero.3 percent in Q2 of 2015 to zero.1 percent in Q2 of 2016.

What This indicates on your Business

From a small enterprise owner’s attitude, the message within reason clear: most of your customers are maximum possibly the use of Android devices.

What’s additionally clear is that the cellphone marketplace is regaining its tempo. A Canalys record observed global telephone cargo edging upward within the second zone. In line with the Gartner report, international telephone income noticed a four.3 percentage growth over the identical period in 2015.

In your Enterprise, it’s therefore a great concept to broaden a strong cell advertising strategy that lets you connect with clients.